Program Officers
Sam Scinta serves as CEO of the La Crosse Area Chamber of Commerce. In 2015, Sam founded IM Education, Inc., a nonprofit focusing on education programming. He is a lecturer in the Servant Leadership Program at Viterbo University and the Political Science Department at the University of Wisconsin–La Crosse. In 2021, in partnership with Viterbo University’s Reinhart Institute for Ethics in Leadership, Sam created Rebuilding American Civics, a program designed to provide civics education and discussion for community members. He currently serves on several boards in the Western Wisconsin region.
Sam Scinta
John Smalley's career in journalism spans 39 years. He retired as Editor of the Wisconsin State Journal in 2020 after nearly 12 years in that role. In 2021-22, he has served as the interim media representative for the Wisconsin Elections Commission. He has long been a champion of engaging people to move the community forward.
John Smalley
Rusty Cunningham is the highly respected and accomplished former Publisher at Lee Enterprises and Executive Editor of the La Crosse Tribune. In his distinguished career, he has more than 40 years experience in the newspaper industry, serving as a champion for integrity and community collaboration.
Rusty Cunningham
Michael is consultant, speaker and seminar leader, Via Crucis Leadership. He was the former Dean of Student Formation at the University of Dubuque, actively involved in staff development and interpersonal skills development.